The Daily Green recently posted an article titled Everything You Know About Going Green is Wrong, subtitled "Why driving the most fuel efficient car and buying the most energy efficient appliance matter much less than we think. (Hint: It's all about stuff.)"
It's about the work of Joshuah Stolaroff of the Environmental Protection Agency, who wrote two reports which conclude:
the stuff we buy and the packaging that comes with the stuff we buy represent our biggest contribution to global warming – far more so than the amount of electricity our stuff uses, or the amount of fuel our stuff burns on the highway
Well, technically I already knew this, and probably so did you. But so many manufacturers and retailers are jumping on the green bandwagon that we are now bombarded with advertising telling us we can save the planet it we buy the right "green" stuff.
But that's not just wrong, it's dangerously wrong. What we actually have to do is buy LESS stuff. This is timely advice with Buy Nothing Day coming up this Friday. And if you haven't seen it yet, take 20 minutes and go and watch The Story of Stuff. It's really eye-opening.