I have also heard from some organisations who would like to be featured on the blog. For example McCains (of the oven chips) thought my readers might be interested in the ‘Potato Story’ bus which is currently touring Liverpool.
McCains say that:
- 1 in 10 children aged 7-11 think chickens lay potatoes (where on earth do they think eggs come from, then?)
- 1 in 5 have no idea that potatoes are grown in the ground (I've grown most of mine in bags this year, but that's just nit-picky)
- 1 in 5 don't realise that chips are made from potatoes
That last one may have something to do with children these days getting their chips from plastic bags of frozen oven chips. And no doubt McCains have a marketing agenda here. I doubt they are acting out of the goodness of their hearts. But someone ought to educate children about where food comes from. I rather liked their Potato Story website which features videos and games and resources for parents and schools. The McCains logo is clearly featured on each page. You can make your own mind up about whether that is brand placement or honesty. I'd have been more uneasy if it wasn't there but that's just my response.
McCains have also offered me a couple of gardening kits for kids, which include a gardening set, colouring book and crayons plus some vouchers. I'll always tell you if I am offered an inducement to include anything on the blog, and I try not to let it affect my decision but I'm only human. I was only ever offered cash once and told readers about it straight away. Mostly I get offered books to review. I remember once I was offered biodegradable poop-scoop bags. I usually give them away as competition prizes to readers and that's what I plan to do with the gardening kits.
What do you think about this kind of education-cum-marketing? I think as long as it doesn't masquerade as being independent and unbiased I am OK with it. Do you agree or disagree?