Increasingly I am coming to the view that buying local food is more important than buying organic or Fairtrade food. But what about clothing? I live in Britain which is not exactly famous for its fields of cotton or its mulberry plantations producing silk. We produce wool, but it's difficult to wear all year round (and I have a horrible tendency to shrink it in the wash).
A surf clothing company called Rapanui contacted me a couple of weeks ago to publicise their products (full disclosure - they have not offered me any incentive except a link exchange. Loads of businesses offer link exchanges with Bean Sprouts but I ignore 99% of them as irrelevant to my readers). I checked out their website and I was impressed at the thoroughness of their eco credentials. Rapanui is not a clothing company that makes a token effort to claim the "eco" label as a marketing ploy. They truly seem to have built their business on sustainable and ethical principles that extend to everything they do.
I liked the traceability maps which show a product-specific supply chain traceability map for every product they sell. I liked the detailed description of the ethical standards for workers they apply in the (wind powered) factories and farms. I was very impressed by the in-depth carbon footprint calculations they make available for all their products.
I'm not exactly a surf chick so I'm unlikely to buy any Rapanui products, although the pashminas are rather nice, and so are the socks. The men's range is much more "fleshed out" than the women's range so far, and there are no children's products yet. The company is young, though, and they may already have plans to extend these ranges. But I really liked their approach to business. I wish many more companies would be as thoughtful about their environmental and ethical values.