I was just bemoaning the fact that environmental groups tend to turn people off with boring, patronising or bossy approaches, and then along comes ZapRoot.
ZapRoot is a quick weekly zap of usable news that goes straight to the root of some of the most intriguing environmental issues of the day—like what to do with those old plastic dildos you’ve accumulated over the years. ZapRoot has an answer complete with illustrations.
If the first edition is anything to go by, it's not really going in-depth with the important issues, but rather focusing on the "and finally..." items such as recycled sex toys. Recycled sex toys? Okaaaaaay. On the other hand if that's what it takes to bring green issues to the iPod generation, it's OK by me.